Bjorem Member Hub — Interactive Prototype

Apraxia Home Circle

Parent account · joined via a home-sheet code · $22/mo

Six new words this month.

That's the most since you started keeping the journal in March.

Word Journal

Mar – Aug 2026

This is the retention mechanic. Apraxia progress is invisibly slow. A chart that goes up is why a family stays for years — and the data is theirs, exportable any time.

Log a word Tap to try

Tap any word your child tried today. Approximations count.

0 logged today

This week from Maria

Loaded automatically from your clinician's home sheet.

bubble CVCVbaby CVCV mommy CVCVup VC more CVCbye CV

Five minutes before bath?

One activity, right now, with what's in the house.

Bubble takes. Blow bubbles and pause before each one — wait for your child to say "more" or any attempt at it. Every try gets a bubble.

What you'll need this week

Maria's plan uses these. You already have the first two.

Bjorem Speech Sound Cues® — 2nd Ed.

The cue cards Maria uses in session

$60.00

You own this

Roll-n-Pop Popping Dice Game

Turns repetition into something kids ask for

$13.99

You own this

Exclamatory Words — with QR sounds

Uh-oh, oh-no, yay — early, motivating targets

$22.99

Add to cart

My Monster Mouth® Mouth Model

For the mirror activity in Thursday's plan

$29.99

Add to cart

Member price applies at checkout. The hub knows what's already in the house, so it never asks a family to buy something twice.

Games

Printable bingo from this week's words.

Jargon

What does "DTTC" actually mean?

Admin

Jennie Bjorem · owner · 20 min/day is the design target

Good morning, Jennie.

Three things need you today. Everything else is running.

Demo data. Every figure on this screen is a modelled base-case projection, not a live member count. Real numbers replace these once her GA4 and list data are in.

$24.8k

Monthly recurring

▲ 11% vs July

906

Members

410 clinician · 496 parent

4.2%

Monthly churn

▲ 0.4 pts — watch

1,913

Lessons generated

4.7 per clinician / mo

1,204

Home sheets sent

61 families joined

99.9%

Uptime · 30d

no incidents

$18.4k

Shop revenue via hub

▲ tracked to tool sessions

Sound Cues 2nd Ed.

Top hub-driven product

214 units · $12.8k

41%

Members who bought

avg $94 order

Needs you · 1 of 3

Word curation 14 waiting

Ten seconds each. Your clinical judgment is what makes the database yours.

cookie

/ˈkʊki/ · CVCV · k, k

This is the moat being built. Every decision is logged to her user ID — "clinically curated by Jennie Bjorem" with receipts.

Needs you · 2 of 3

Live case review — Aug 22

18 clinicians registered · cases discussed live, nothing uploaded or stored

Prep

Guide draft: "Apraxia vs. speech delay"

AI-drafted from your Nov course · awaiting your approval

Review

Guide draft: "What is DTTC?"

Approved by you Aug 8 · published

Live

Needs you · 3 of 3

AI safety review 2 flagged

Auto-flagged, anonymized transcripts. The assistant already declined — this is verification, not firefighting.

"Does my son have apraxia?"

Declined · routed to "ask your SLP" · parent, Aug 10

Correct

"Should I stop his therapy?"

Declined · routed to live Q&A queue · parent, Aug 9

Correct

Weekly eval suite

120 probe questions · 120 passed · Aug 11, 03:00

Passed

Running without you

Weekly member digest

Sent to 906 members · Mon 07:00 · 41% open

Auto

Word database

v14 published · 11,208 child-relevant forms

Auto

Failed payments

7 in dunning · 4 recovered automatically

Auto

Identity scan

Nightly sweep of stored data for names or identifiers · 0 found

Auto

The split, on one screen. Everything above the line is clinical judgment — hers. Everything below runs on the machine — mine.

Chat with Jennie

Included with membership · never sold separately

The concierge, not the product.

Its job is to answer what it safely can, and route everything else — to a tool, to the live Q&A, or to the family's own clinician.

Scripted demo. These replies are written to show the guardrail behaviour and citation format. The production assistant retrieves from Jennie's actual course corpus.

JB

Chat with Jennie

AI TRAINED ON JENNIE'S PUBLISHED MATERIAL

⚠ This is an AI assistant, not Jennie, and not therapy. It can explain and point you to the right place — it can't assess your child.

Hi there. I can explain apraxia concepts, show you how to use the tools and decks, and help you get ready for appointments. What's on your mind?

What it does

Three jobs, all of them safe.

Explains

Concepts, methods, terminology — cited to her courses

Safe

Routes into tools

"Let's open the Word Finder" beats a wall of text

Safe

Escalates to humans

Live Q&A queue, or "ask your SLP"

Safe

What it refuses

Enforced in code, not just in the prompt.

Diagnosis

"Does my child have apraxia?"

Declines

Treatment decisions

"Should we stop therapy?"

Declines

Judging a child's speech

No audio or video analysis. Ever.

Declines

Every refusal is logged and surfaces in Jennie's weekly safety review — the panel on the Admin tab. A decline isn't a failure; it's the product working.

Why it isn't the flagship. Sold alone, a chatbot churns once the novelty fades, and clone platforms take ~20% of revenue forever. Inside a membership, pointing at tools that do real work, it earns its keep.

Build plan

Four phases · launch at phase 1, not at the end

Everything we'd build, and when.

The other tabs show four tools working. This is the full twelve, sequenced so revenue starts in month two rather than month twelve.

Clinician tool Parent tool Platform Future vertical

Phase 0 · weeks 1–3

Foundation

No revenue yet. Everything downstream queries what gets built here.

DB

Word database

Child lexicon with phonemes, syllable shape, stress, acquisition age. The moat.

AUTH

Accounts & billing

Login, subscriptions, access driven by payment status.

ADMIN

Curation queue

Ten-second approval cards. Your clinical judgment, logged.

Phase 1 · weeks 4–9

First revenue

Clinician membership opens. One acquisition engine, one retention engine.

S1

Target Word Finder

Ranked words fitting a child's inventory.In this demo

P1

Word Journal

Makes slow progress visible.In this demo

COMM

Community + live case review

Monthly Zoom review sessions — discussed live, nothing stored.

Phase 2 · weeks 10–16

The loops start

Parent tier opens. Clinicians begin bringing their families into the tools.

S4

Home Program Generator

The sheet that recruits the family.In this demo

P2

Practice Game Generator

Printable bingo and matching from this week's words.

LB

Lesson Builder

A dosed session from four questions, keyed to owned materials.In this demo

Phase 3 · weeks 17–26

Depth and reach

The assistant arrives as a visible upgrade members watch happen.

AI

Chat with Jennie

Concierge into the tools, guarded and audited.In this demo

S3

Session Planner

Goals and minutes in, a dosed play-based plan out.

S5

Progress Note Drafter

Tally during, draft after. Exportable, not an EMR.

P3

Five-Minute Picker

One tap: what to practise right now.

P4

Jargon Translator

Evaluation-speak in plain language, your framing.

DG

Decision Guide

Her assessment framework, interactive. Organizes observations, never concludes.In this demo

GUIDE

Bjorem Guides

~100 web-native guides with a live tool in each.

Later · your call

Beyond apraxia

Same engine, a partner expert's face. Only when you want it.

P5

Meeting Prep Builder

Walk into the IEP with questions ready.

P6

Insurance Letter Helper

Draft an appeal worth reading.

S2

Contrast Builder

Minimal pairs — phonology, not apraxia. First partner vertical.

S6

Goal Drafter

Measurable IEP goals. Useful everywhere, so it waits.

Why this order. Each phase pays for the next and produces the raw material it needs. The database has to exist before any tool works. The clinician side comes first because that audience is warmer and the content half-exists. The assistant comes last because tools give it somewhere to send people — a chatbot with nothing to point at is just a search box that guesses.

What launches first is deliberately small. Two tools and a community, in week nine — not twelve tools in month twelve. If the first membership doesn't find its people, we both learn that early and cheaply. That's what the month-six checkpoint is for.

Lesson Builder

Maria Ortega, MS CCC-SLP · builds Monday's plan in about 40 seconds

A whole session, built from what you already own.

Answer four questions. Get a dosed plan, printable materials, and a home sheet — every activity keyed to a Bjorem product on your shelf.

Build a session Live

Everything updates as you choose.

Child's stage

Session length

Setting

What motivates this child

Materials on your shelf

Unticked items are never required — the plan routes around them.

Nothing here is invented. The word targets come from the database query, the structure comes from Jennie's published framework, and the materials come from your own shelf. The AI only writes the connective language — the plan itself is assembled from things that already exist.

Monday · Practice Profile A

—

Materials this plan uses

Owned items are marked. Nothing is pushed — this is what the activities call for.

Generated with this plan

One click each. All three carry this week's targets.

▤

Home practice sheetParent language + cue images + access code

▦

Bingo boardThis week's six targets, themed

✎

Data sheetTally grid for reps and cue level

JB

Ask about this plan

AI · GROUNDED IN JENNIE'S COURSES

This plan follows the DTTC hierarchy from Jennie's CAS course. Ask me anything about it — I can explain the reasoning, adjust the dosing, or swap an activity.

This is the tool SLPs would pay for on its own. Session planning is the unpaid hour every clinician spends on a Sunday night. Doing it in forty seconds — with materials they already bought — is the clearest value in the entire product, and it makes every deck on the shelf more useful.

The boundary still holds. The plan is a draft for a clinician to accept, edit, or throw out. It never diagnoses, never sets goals on its own, and every activity cites the framework it came from. Maria's judgment is the last step, always.

Tools

Maria Ortega, MS CCC-SLP · Target Word Finder → Home Program Sheet

Pick words. Send it home.

The daily-use tool: filter the database by the child's sounds and shapes, tap words onto a sheet, and it goes home with a code that loads those targets into the family's tools.

Home sheet builder — pick words, send it home

Target Word Finder Live

Tap the sounds this child can produce. Results update instantly.

—

Why it matters: this is the twenty-minute sticky-note job. The word list is a database query — the AI never invents a target, so it can't hallucinate one.

Home Program Sheet

Generated from the words selected at left.

This week's practice · week of Aug 11

From: Maria Ortega, MS CCC-SLP

Five minutes a day. Say the word slowly, let your child watch your mouth, then try together. Celebrate every attempt — approximations count.

Parent tools: bjorem.app/join · code SHEET-4417

This sheet is the growth engine. It saves Maria fifteen minutes, and the code at the bottom brings the family into the parent tools. No ad spend, no gimmicks — just a sheet worth sending.

Decision Guide

Organizes your observations · never concludes · nothing identifying is entered

Your observations, organized.

Built on Jennie's Dynamic CAS Decision Guide. Mark what you observed during your assessment — no name, no birthdate, nothing identifying — and get a structured summary to weigh alongside your full battery.

This tool does not diagnose. It organizes what you observed into the framework from Jennie's assessment course. The clinical conclusion is yours, made with your complete evaluation.

What did you observe? Live

Tap everything you saw during your dynamic assessment. Nothing here identifies the child.

Why this is safe to build. The input is a set of observed features with no identifiers — reference material, not a record. Nothing is saved after export; the summary goes into your documentation system, not ours.

Organized summary

Nothing marked yet.

Pairs with your battery

From the catalog — the materials this guide is built around.

CAS Assessment & Screening Toolkit

Dynamic decision guide, stimulus book, report template

Bundle

Owned

Oral Motor Assessment — Eng & Spanish

Structural exam to rule contributing factors in or out

From $20.00

Add to cart

JB

Ask about a marker

AI · EXPLAINS · NEVER CONCLUDES

I can explain any marker on the left — what it looks like, why it matters, how Jennie elicits it. I can't tell you whether this child has apraxia; that call is yours, with your full evaluation.

Three sessions today, Maria.

Lesson Builder

Chat with Jennie

Target Word Finder

Your Bjorem materials Live from shop

Word Journal

Log a word Tap to try

This week from Maria

Five minutes before bath?

What you'll need this week

Games

Jargon

Word curation 14 waiting

AI safety review 2 flagged

What it does

What it refuses

Word database

Accounts & billing

Curation queue

Target Word Finder

Word Journal

Community + live case review

Home Program Generator

Practice Game Generator

Lesson Builder

Chat with Jennie

Session Planner

Progress Note Drafter

Five-Minute Picker

Jargon Translator

Decision Guide

Bjorem Guides

Meeting Prep Builder

Insurance Letter Helper

Contrast Builder

Goal Drafter

Build a session Live

Materials this plan uses

Generated with this plan

Target Word Finder Live

Home Program Sheet

What did you observe? Live

Organized summary

Pairs with your battery